Virtua Samson Cancer Center

We reimagined how an old Acme Supermarket could be re-purposed as a bright, warm place of healing. Starting at the front door, the White Box of the entrance is an off-balanced entry point: it reminds the visitor that, though cancer is not normal, it too is something we can pass through. We created easy-to-navigate paths through the space with a central gallery, which serves as a landmark for patients and families. This concourse then leads to smaller intimate waiting spaces that provides a more personal scaled spaces to interact with clinicians and staff.