Skip to main content

SBID Privacy Policy

Important – this is a legal agreement between Design Excellence Limited and its associated companies and you. including any associated SBID websites (the “Website(s)”) is provided by SBID whose registered office is at 1 Kings Avenue, London, United Kingdom, N21 3NA. Please read the following terms carefully. By using this website, you agree to this agreement whether or not you have read it. If you do not agree to this, you may not access or otherwise use this Website.
From time to time, Design Excellence Limited may modify this agreement. Accordingly, please continue to review this agreement whenever accessing or using the Website. If at any time you do not wish to accept this agreement, you may not use the Website. You may only use the Website in accordance with the terms outlined below.

This policy explains how SBID uses the personal data we collect from you when you use our website.

How do we collect your data?

We collect data and process data when you:

  • Register online.
  • Complete a survey or provide feedback.
  • Use or view our website via your browser’s cookies.

How will we use your data?

We collect your data so that we can:

  • Manage your account in SBIDPro.
  • Email you with special offers on other products and services we think you might like.
  • Monitor the use of our website and prevent fraud

What are your data protection rights?

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.

For further information, visit

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or would like to exercise any of your data protection rights, please do not hesitate to contact us by email to [email protected].

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that SBID has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office at [email protected].


Cookie Policy

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology. For further information, visit

How do we use cookies?

SBID uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in
  • Understanding how you use our website

What do the cookies do?

  • We use cookies so that we can recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in.
  • We also use cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address.
  • SBID sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However our website functionality may be affected.

Design Excellence Limited uses the following cookies:

First party cookies

These cookies are created by to enable the functionality of various aspects of our website.

Cookie Name Cookie Value Function
PHPSESSID Random numbers and letters PHP session cookie which identifies a specific user's session. This will expire when you leave the website.
wordfence_verifiedHuman Random numbers and letters Security cookie
wordpress_logged_in_(x) Random numbers and letters WordPress Cookie
woocommerce_cart_hash Random numbers and letters WooCommerce Cookie
woocommerce_items_in_cart Number WooCommerce Cookie
wp_woocommerce_session_(x) Random numbers and letters WooCommerce Cookie

Third Party Cookies

Third party cookies are created by companies to provide various services which we use to enhance our site.

Cookie Name Source Function
__utm(x) Google Analytics Any cookies beginning with __utm are used to collect information about traffic and user activity.
_CAN_(x) Canddi Any cookies beginning with _CAN_ are used to collect information about traffic and user activity.
CAN_(x) Canddi Any cookies beginning with CAN_ are used to collect information about traffic and user activity.