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Li-Ning 1990

Design Practice:

Li Ning (China) Sporting Goods

Project Title:

Li-Ning 1990

Project Location:

Beijing, China

Design Practice Location:

Beijing, China

All project descriptions are provided by SBID Awards entrants.

Li-Ning 1990 breaks the traditional thinking of sports brands through simple and clever design. The design is inspired by Li-Ning’s sports genes, incorporates retro classic elements, and combines the current popular sports simple fashion elements to create a representative retail space with strong professional sports attributes. The project integrates China and the world, history and modernity, ethnicity and art, sports and fashion, retro and technology, multi-dimensionally, interpreting a rich, interactive and unified theme concept, blooming the shape and beauty of senior sports fashion, showing the sense of fashion and sports without losing comfort.

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