KFC Reading Salon

Commissioned by YUM China, Lineworks Studio reimagines and renovates KFC Huada on Wuhou Memorial Temple Street in Chengdu. Catalysed by the collaboration between KFC and Xinhua Bookstore, the project is an experimental exploration that infuses reading culture with KFC’s existing brand image. The new space speaks to a younger generation of consumers tuned in to the latest trends and healthy lifestyle.