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Harrods Beauty Hall

Design Practice:

G.A Group

Project Title:

Harrods Beauty Hall

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

G.A Group’s design for the new Harrods Beauty Hall, White Hall and Beauty Services & Events Space is forward-thinking, whilst embracing the heritage of the Harrods brand. In the early 1900s, wealthy families eschewed the term ‘mansion’, instead opting to refer to their homes as ‘Great Houses’. Despite the unassuming terminology that modern etiquette dictated, these Great Houses were typified by luxurious appointments and furnishings.

The intention for the new Harrods Beauty Hall was to create a modern distillation of a Great House, from a bygone era where service was personal and every need was catered for; to provide a sanctuary to escape from the stresses and pace of city life, a haven for pleasure and relaxation.

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