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Bally Haus Flagship Concept New York

Category:

17. Retail Design Finalist

Design Practice:

Seen Displays

Project Title:

Bally Haus Flagship Concept New York

Project Location:

New York, United States of America

Design Practice Location:

London, United Kingdom


All project descriptions are provided by SBID Awards entrants.

Seen Displays partnered with Bally to design their new U.S. Bally Haus Flagship Concept in New York’s vibrant Meatpacking District. Situated in a district which is a lifestyle hub for the local community, the store was designed to seamlessly fit in with its surroundings and create a lifestyle-driven hub.

Seen Displays designed the space with flexibility and sustainability in mind. The layout is fully adaptable, allowing it to serve as a multi-functional space that transforms selling into entertaining, with modular fixtures and furniture lending themselves to cultural events. Material exploration introduced innovative and circular materials by artist and bio materialist Tessa Silva and New York-Italy makers Paper Factor.

Online to offline touch points were featured throughout, grabbing the curiosity of consumers, and providing new ways of engagement, leveraging digital integration to support the customer experience, and ensuring that engagement stays core to the Bally post-pandemic strategy.

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