17. Retail Design Finalist
Bally Haus Flagship Concept New York
New York, United States of America
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Seen Displays partnered with Bally to design their new U.S. Bally Haus Flagship Concept in New York’s vibrant Meatpacking District. Situated in a district which is a lifestyle hub for the local community, the store was designed to seamlessly fit in with its surroundings and create a lifestyle-driven hub.
Seen Displays designed the space with flexibility and sustainability in mind. The layout is fully adaptable, allowing it to serve as a multi-functional space that transforms selling into entertaining, with modular fixtures and furniture lending themselves to cultural events. Material exploration introduced innovative and circular materials by artist and bio materialist Tessa Silva and New York-Italy makers Paper Factor.
Online to offline touch points were featured throughout, grabbing the curiosity of consumers, and providing new ways of engagement, leveraging digital integration to support the customer experience, and ensuring that engagement stays core to the Bally post-pandemic strategy.
Attend the Awards
Join the global celebration of interior design excellence!
By subscribing you consent for SBID to use the information you provide to send you tailored news, exclusive industry content, and relevant event information. You can unsubscribe or update your preferences at any time.
Download the SBID International Design Awards Entry Pack and Guidelines. You will find all the information you need for submitting your entries. The Entry Pack and Guidelines are free to download.