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UR Chengdu IFS


17. Retail Design - Asia Winner

Design Practice:

On Design Lab

Project Title:

UR Chengdu IFS

Project Location:

Chengdu, China

Design Practice Location:

Shanghai, China

All project descriptions are provided by SBID Awards entrants.

UR has nearly 300 stores worldwide, On Design Lab was commissioned to design multiple of its stores. The UR Chengdu FIS concept store takes the sequence space of Stonehenge as the inspiration source and constructs a modern new order with unique style. It extends the relationship between the environment and the architectural space to the place atmosphere of the internal space. It discusses the correlation between the self-consciousness of the store space and the history and culture, leading consumers to freely shuttle between the time and space art, and appreciate the brand’s unique pioneer aesthetics.

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