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The Crown Avenue Sales Marketing Center

Design Practice:

David Chang Design Associate International

Project Title:

The Crown Avenue Sales Marketing Center

Project Location:

Beijing, China

Design Practice Location:

Beijing, China

All project descriptions are provided by SBID Awards entrants.

The project is strategically located, with Beijing CBD in the east and Beijing City Sub-center in the west. This is a commercial project with a lease term of 50 years. The use and function of the project is not fixed, it can be changed according to the needs of customers. It can be used for residential or commercial purposes, or as a high-end club or corporate club. The design style is based on the new Chinese aesthetic style. From the oriental aesthetic point of view of the ink painting scroll, traditional Chinese colours such as crab green and red sandalwood are used. Using water and ink to control the depth. The dark colour exudes a rich fragrance in the space, and the light colour emanates the refreshing brilliance.

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