Rainforest

Having inherited its parent company’s long-established Californian concepts – passion, sunshine, and individuality – WAVE SHINE set the theme of ‘My Sexiness, My Style’ for its new bikini brand from the very beginning. Instead of the stereotypical bikini = beach, rainforests were used to exude the spirit of passion, sunshine, and individuality, brought in as the backdrop for the overall brand concept. From ancient woods all the way to the seaside, summer on the island of Taiwan has always been intense thanks to high humidity and high temperatures – Taiwan’s tropical summer is as sizzling as the brand’s positioning.