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Presentedby Riyadh


17. Retail Design Winner

Design Practice:

External Reference

Project Title:

Presentedby Riyadh

Project Location:

Riyadh, Saudi Arabia

Design Practice Location:

Barcelona, Spain

All project descriptions are provided by SBID Awards entrants.

The Presentedby store in Riyadh, designed by the Barcelona-based architecture firm External Reference, blends physical and digital elements to create a uniquely immersive retail environment inspired by the desert oasis and the role of water. The store features a programmable water curtain, animated water holograms, morphological product displays interpreted as cascading water, and interactive digital projections. The space also includes a VIP lounge with screens and mirrored ceilings for an intimate customer experience. Eco-friendly 3D-printed materials balance innovation with sustainability, embodying a comprehensive design approach for this premium sneaker and streetwear consignment store.

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