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Design Practice:

JL Studio

Project Title:


Project Location:

Moscow, Russia

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

The philosophy behind LaTrika fashion brand is based on the unity of soul, mind and body and their harmony with the surroundings. JL Studio wanted to convey the brand’s vision and mission in the interior, so the concept of a calm and ‘organic’ space was born. It envelops visitors with an aura of light and unity, inviting them to become part of something truly unique.

This showroom is a quiet natural corner in a busy city centre. A minimalistic composition of wood, greenery and stone in the shop front is a portal to the world created by LaTrika. Right from the street, the display emphasises the natural origin of the brand. The interior palette is in light gray-beige shades. Such a colour scheme was chosen for a reason: neutral walls, like a blank canvas, create a perfect backdrop for clothes in natural tones.

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