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Hew Tray

Project Title:

Hew Tray

Company Name:

Zaha Hadid Design

All project descriptions are provided by SBID Awards entrants.

With each new project, Zaha Hadid Design (ZHD) references Zaha Hadid’s inventive process and examines its significance within the dialogue of contemporary design. ZHD interprets present and future, continuing to share Hadid’s story.

Director Woody Yao explains: ‘The strength of the collection lies in our ability to interpret the ordinary into something unexpected. When designing objects Zaha was never constrained by any given use or spatial context. We continue to follow and draw strength from this approach so that the collection has room to evolve without compromising the integrity of the design.’

The Hew tray is described through a series of subtle movements; from the gently upturned surface edge to the undulating base which peels away to reveal a dual purpose – voids for carrying, and dips for resting. This dynamism is further expressed through the contrasting colours of the powder-coated finish on the surface and base.

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