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True House

Design Practice:


Project Title:

True House

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

The world has changed. The way we work has evolved. The workspace we need today is different.

True House is a 10,000 sqft, 4-storey hand-crafted ‘office home’ in Buckingham Gate, London SW1, designed & furnished by architectural interior design studio Studiofibre, for leading consumer-focused investment & innovation firm, True.

The brief was to create a flexible co-working space for True and their extended family of brand partners that also formed a 3D representation of their new brand values which were focused around ‘business reimagined’.

In designing True House, Studiofibre reimagined the workspace to create a destination for the way people want to work today, the antithesis of a traditional ‘office’ and more of a social connection ‘club’ with ultimate flexibility to facilitate a wide variety of activities and tasks.

True House is about co-working, comfort, art, culture, collaborative creativity and positive change.

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