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W Beauty


17. Retail Design - Rest of the World Finalist

Design Practice:

Woolworths Store Design Team

Project Title:

W Beauty

Project Location:

Cape Town, South Africa

Design Practice Location:

Cape Town, South Africa

All project descriptions are provided by SBID Awards entrants.

Up-weighting the current W Beauty brand in stores whilst bringing the entire private label world together to create an immersive private label experience across all product areas & to stand proudly among other premium brands within stores.

A juxtaposition of stainless steel & natural tones, the design reflects the brands ethos of using clean ingredients whilst utilising the latest lab tested beauty grade methods.

Creating a modular system that could then work across different store footprints. By using a combination of straight & circular forms it allows the creation of various scalable zones: kids, fragrances, skin bar & colour play areas.

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