Retail Design Finalist
Auckland, New Zealand
Wellington, New Zealand
All project descriptions are provided by SBID Awards entrants.
The client, BSH Home Appliances NZ is the importer and supplier of high-end German home appliances – Bosch, Neff and Gaggenau – and they were setting up their own dedicated showroom to display their appliances in a retail environment. BSH needed a place or ‘house’ where the space did not feel or look like a normal everyday appliance showroom. BSH wanted a living space that told a story and was familiar to retail consumers who would feel at ease in the space and, most importantly, feel at home. Ideally BSH wanted a space that represented the brands individually but also harmoniously to reinforce the uniformity of the three brands under the BSH umbrella. The space had to be like no other in New Zealand and this kind of showroom was to be the first independent BSH retail space in the world and thus the world was watching.
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