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Transformers – The Ark


16. Restaurant Design - Asia Finalist

Design Practice:

Concept i

Project Title:

Transformers – The Ark

Project Location:

Wan Chai, Hong Kong

Design Practice Location:

Bangkok, Thailand

All project descriptions are provided by SBID Awards entrants.

Concept i designed the interior and facade of The ARK, the first Transformers-themed ‘smart’ restaurant on Earth. It opened in Hong Kong’s exclusive Causeway Bay, named after the Transformers’ legendary starship. A La Carte Hong Kong Limited created it under Hasbro’s license. It combines technology, food, and fun for families in an immersive dining experience. The restaurant has an audio-visual storyline that blends its themes, serves premium fast-food cuisine, and sells Transformers products. The design is inspired by The Ark spaceship and uses immersive high-tech digital media, offering a unique dining experience in the Transformers universe.

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