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The White Horse

Design Practice:

Concorde BGW Group

Project Title:

The White Horse

Project Location:

London, United Kingdom

Design Practice Location:

South Yorkshire, United Kingdom


All project descriptions are provided by SBID Awards entrants.

For customers coming up Olympic Way onto Wembley Park Boulevard they will be greeted by a pub garden buzzing with life and a classic pub sign signalling they have arrived at Wembley Park’s newest Pub, The White Horse.

The design of The White Horse has created a distinctive look that is simultaneously warm, welcoming and contemporary but also functional to the needs of Fuller’s and the people who live, work, shop and play in this world-famous cultural neighbourhood.

The pub has two spaces with different identities, the upper floor is private and the lower more social. Both floors have their own bars, W.C.’s and stunning views. The pub also features a a quaint external garden at ground level and an incredible outside terrace that overlooks The SSE Arena, Wembley. It is a traditional pub put into modern shell that is fitting for Wembley Park and the Fuller’s brand.

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