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The Ultimate Soho Loft

Design Practice:

Angel O'Donnell

Project Title:

The Ultimate Soho Loft

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Angel O’Donnell interior design studio have contemporised a clichéd 1990s Soho bachelor pad, reconfigured its 1,800 sq ft to incorporate a second bedroom and study, and overhauled the open-plan kitchen-living room to appeal to a design-savvy audience.

They used quality materials, a sophisticated colour palette and created bespoke furniture and joinery, designed by the studio. To achieve all this with limited funds was no mean feat. But strong design principles, meticulous planning and budgeting, carefully curated (hired) art, and smart new room layouts guided each evolutionary step of the project.

The result would satisfy the most ardent of Art- and interior-design loving urbanites. But even more importantly, this stylish interior now lives up to the hefty multi-million pound price tag of the apartment.

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