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SuperCor Stop & Go

Design Practice:


Project Title:

SuperCor Stop & Go

Project Location:

Madrid, Spain

Design Practice Location:

Madrid, Spain

All project descriptions are provided by SBID Awards entrants.

The objective of the project was to create a new concept in the category, while putting in value an exclusive alliance with our partner El Corte Ingles, leader retailer in Spain with an unsurpassed reputation in the Iberian Peninsula, through its brand SuperCor. Using the colours of the brand, Interbrand created a unique black-and-white textured environment that highlights the variety of colourful products, so they can stand out and shine in a harmonic space. In addition, it let the design team emphasise the brand application, store access and personnel uniform by using the red identity colour.

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