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Shanghai Jindi Zhuqiao AD2040 Sales Center

Design Practice:

Matrix Design

Project Title:

Shanghai Jindi Zhuqiao AD2040 Sales Center

Project Location:

Shanghai, China

Design Practice Location:

Guangdong, China

All project descriptions are provided by SBID Awards entrants.

Based on oriental aesthetics, the designers used a modern design language to distill the qualities of nature. The design elements are mainly formed in natural marble which not only reflects the quality of the project, but also refences nature. Metal and artistic glass emphasise the contemporary sense of the space while the lobby pursues the spiritual core and diversity of design and creates a new understanding thanks to the consideration of humanity and nature. The designers perfectly combine linear elements with modern styles. Using wood veneer and metal lines as media, interspersed with a modern-art aesthetic, the designers have made the spatial level more diverse. The table area is the centre of vision and action and has an art installation hanging from above to enrich the visual effect of this large space. In the negotiation area, the traditional and the modern are integrated in a refined and simple aesthetic to create a warm atmosphere.

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