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Design Practice:


Project Title:


Project Location:

London, United Kingdom

Design Practice Location:

Brighton, United Kingdom

All project descriptions are provided by SBID Awards entrants.

DesignLSM were commissioned by restaurateurs of global brand Sumosan to create a new sister concept, blending the cuisines of Japanese and Middle East, curating a dynamic and socially vibrant restaurant within Islington.

Curating the aesthetic DNA of the brand which reflected the refreshing and unique personality of the owners, the design worked to reflect and harmonise the clash of cultures.

This dynamic space oozes energy with bursts of colour, sensual tactility, and a tantalizing menu – playing with the guests’ senses and providing an immersive and dynamic dining experience.

With every element of the design carefully thought out and perfectly executed, Jiji has become one of the capital’s most inspiring recent openings.

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