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Prince of Wales Drive

Design Practice:

Angel O'Donnell

Project Title:

Prince of Wales Drive

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Angel O’Donnell was commissioned by St William to design elegant interiors for two apartments in the final phase of the Prince of Wales Drive development: Upper Park Central.

Given the long lead time before the development is due to complete, the client asked them to bring their design concepts to life as CGIs.

They produced architectural drawings, detailed room layouts, cross sections, product nominations and fully worked up design boards.

It was then up to their wonderful partners at V1 to fully realise their vision in the most tangible way possible.

V1 used industry standard software, 3D Studio Max and the Vray renderer to produce impactful photorealistic visuals. Deployed photographic techniques, such as depth of field, using ISO photographic exposure, to create a rich and immersive look. Each scene is illuminated for a true-to-life representation of light and shade.

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