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Panthère de Cartier

Category:

17. Retail Design Winner

Design Practice:

L'Atelier Five

Project Title:

Panthère de Cartier

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom


All project descriptions are provided by SBID Awards entrants.

At L’Atelier Five, we love creating modern and impactful experiences that engage the visitors and ensure commercial success and brand awareness.

Working closely with the Brand team, we elevated their assets through digital and luxury art installations, which portrayed the rich heritage and storytelling of the Panthère. Through our customer journey, visitors could follow the Panthère as she ran through the Harrods corridor, leading them to discover her creator – Jeanne Toussaint. Following on to explore the Panthère story through a fully immersive digital tunnel, which was a first for the Harrods space. Once you’ve discovered her story, meet the Panthère through a bespoke 3D animation and finish their experience with a memorable selfie wearing the collection.

As with most of our projects, we wanted to be as sustainable as possible. Most of the elements from the pop up were safely re-cycled and the rest were re-used for other brand events.

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