Photobox Group HQ
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Oktra were asked by Photobox Group to convert the historic Herbal House print works into a landmark headquarters for its four brands – Photobox, Moonpig, Hofmann and posterXXL – at the heart of London’s creative and digital centre. The ambition was to transform Herbal House into their new 37,000 square foot headquarters, reinstating the roots of the building as a hub of creativity and high-profile business. Oktra crafted a creative and collaborative space that brings the Group’s four brands together and supports a desire for an agile working environment that could escape the boundaries of a traditional desk set up. The new space reflects the business’s ethos and personal identity while simultaneously keeping the origins of the building alive and intact.
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