New York, United States
All project descriptions are provided by SBID Awards entrants.
Located in Manhattan’s East Village, ORA combines the traditional techniques of ancient Chinese medicine with a modern, convenient experience. Blending sleek lighting, curved walls, raw materials, a signature blue and white palette mixed with walnut, brass and copper metal accents, with touch points from Chinese design and tea culture, Rockwell Group created a welcoming and expansive-feeling oasis in an intimate, L-shaped space with soaring ceilings. Guests are greeted in an open lounge that doubles as a tearoom. A marble reception counter also serves teas and tonics that complement the acupuncture and cupping treatments. A bold, custom, dip-dyed blue and white rope installation hangs above the counter and is a striking presence from the street. Angled treatment rooms contain guest niches for a luxurious and responsive experience, with custom wood storage cabinets, a metal hanging frame system with a round mirror, lights, clothing hooks, and phone charging station.
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