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Design Practice:

Concept i

Project Title:


Project Location:

Bangkok, Thailand

Design Practice Location:

Bangkok, Thailand

All project descriptions are provided by SBID Awards entrants.

Seacon Square, Bangkok’s 500,000 sq m mega-mall, unleashed 27,000 sq m of new, experiential retailing. It’s young, it’s fun, it’s totally Mun! Named after the Thai slang for something somewhat crazy, “Mun Mun” features cutting edge, individualistic retailing immersed in eye-popping arts and street culture. Concept i was commissioned to conceive the new project and worked closely with Seacon to completely re-invent the space, design, food, retail and attraction program.

The north wing public area of Seacon Square was identified as a location to create a ‘wow’ concept to suit the new style retail activities, co-working spaces, interactive and immersive experience for young visitors. The public atriums, corridors and space delineation could be modified entirely across three levels to improve space character, circulation, visibility, function and appeal. Munx2 opened in August 2020, creating a “mash-up” of amphitheatres, stepped terraces, and co-creative areas, all of which inspire social interaction, play and enjoyment.

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