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Moxy East Village

Design Practice:

Rockwell Group

Project Title:

Moxy East Village

Project Location:

New York, United States

Design Practice Location:

New York, United States

All project descriptions are provided by SBID Awards entrants.

Moxy East Village embraces the unique character of its historically iconoclastic neighbourhood. The design is based on a kind of urban archaeology, with the hotel’s 13 floors loosely conceived as homages to different eras in the East Village’s past and present, as well as a projection of its future. Rockwell Group captured the spirit of the East Village, allowing guests to uncover its many historical threads. The centrepiece of the hotel is Cathédrale, a French-Mediterranean restaurant with design inspired by the musical legacy of the 1960’s, in all of its decadence and raw creativity. As diners descend from the lobby, they encounter a show-stopping main dining room; a soaring, triple-height space covered by Edoardo Tresoldi’s dramatic wire mesh sculpture, Fillmore. Inspired by the Fillmore East, the legendary “Church of Rock ‘n’ Roll,” the sculpture resembles the apparition of a grand domed ceiling.

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