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Moto Pizza

Design Practice:

Avocado Sweets Design Studio

Project Title:

Moto Pizza

Project Location:

Essex, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Moto Pizza

Moto is a new rodizio-style pizza concept where the scene is set from the exterior signage design. The authoritative stamp-like quality of the monochrome logo with a playful ‘t’ motif is then built into the physical fabric of the interior to cement the brand familiarity. Inside, the space boasts a careful combination of colour, materials, textures and patterns to relax, reassure and excite. Taking disparate textures, colours and styles, the team knitted together a cohesive space that is both effortlessly cool and warm and inviting. The floor space is carefully zoned to accommodate a range of covers for lunch and dinner. The open kitchen and wood-fired oven take centre stage, clad in a monochrome mosaic of tiles spelling out Moto Pizza – a striking visual cue to instantly communicate the quality and care of the product, the theatre of the cooking, and to cement the new brand identity.

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