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Made in India: The Story of JCB India Customer Experience

Design Practice:

Studio MB

Project Title:

Made in India: The Story of JCB India Customer Experience

Project Location:

Delhi, India

Design Practice Location:

Scotland, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Located within the new JCB India headquarters in Ballabhgarh near Delhi India, this 900m2 state-of-the-art customer experience was designed by Studio MB to showcase the company’s full range of machines that are ‘Made in India’, as well as act as the start and end point of a customer visit to the new headquarters and factory.

The offering includes a dynamic customer reception zone, 250 seat theatre, VIP dining and the immersive Story of JCB India experience. Space allowances meant there was no requirement to house any full-sized machines. The exhibition is instead an immersive AV environment, using multiple wall projections and multimedia interactives to present JCB India’s story and enable customers to tailor their experience.

Studio MB was responsible for delivering all elements of the project including exhibition design, graphic design, AV design and project management to create one astonishing customer experience.

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