New York, United States
All project descriptions are provided by SBID Awards entrants.
Little Sister is a hidden gem of a lounge, tucked away in the sub-cellar of Moxy East Village. It’s an intimate, seductive, sophisticated space—an update from the underground clubs that defined East Village nightlife in the 1990’s. Rockwell Group created a clandestine, cavern-like feel, enriched by jewel-toned velvet sofas and plush banquettes, embossed leather accents, a glowing copper DJ stand, and a mirrored-copper bar illuminated by a dramatic overhead bank of backlit whiskey bottles. A custom wall covering depicts the 17th-century Stuyvesant homestead—with members of The Ramones, who frequently played the East Village, discreetly lurking from corners. The bucolic, forested scene hints at what the neighbourhood might have looked like before any kind of urban development. Above, wood-clad, barrel-vaulted ceilings evoke a hidden underground chamber where whiskey might have been stored in the bootlegger era. Vintage -inspired chandeliers by a local artist hang from the ceiling.
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