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Jade Boutique

Design Practice:

Jeffrey Hutchison & Associates

Project Title:

Jade Boutique

Project Location:

Jakarta, Indonesia

Design Practice Location:

New York, United States

All project descriptions are provided by SBID Awards entrants.

Creating a unique and contemporary architectural vocabulary was critical in establishing a new direction for this women’s luxury multi-brand retail store located in Jakarta’s Plaza Indonesia Mall. In much the same way as fabric drapes over the human body; Jeffrey Hutchison & Associates used architectural materials to wrap the space and create a dramatic sensual envelope. The architectural forms and materials were layered and folded on top of one another. The store is divided into four rooms, three of which house individual designer boutiques. The curved storefront becomes a unifying element for the project, with four separate entries, which highlights the three designer boutiques. Again, the use of a layered material palette of stone, glass and brass brings the concept of the interior to the outside and establishes the strong design vocabulary for the project.

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