Club & Bar Design Finalist
Hard Rock Hotel London
London, United Kingdom
The new Hard Rock Hotel London opened in April 2019 serving as London’s newest landmark and boasting Scott Brownrigg’s designs for two bars, as well as all public spaces. The brief was specific when it came to the spaces that had to be incorporated, including a stand-out bar. The design had to deliver the Hard Rock brand in an innovative way for the contemporary London market. And so, the GMT bar was born, dominating the centre of the open-plan ground floor. The lighting was carefully designed to complement the hundreds of brass fins that span the ceiling and once the sun sets this destination bar comes to life with a series of lighting displays. This bar encapsulates the twofold brief of innovative design and referentially displaying heritage – a brief that led the design from start to finish.
SBID Awards 2021
Entries for the 2021 edition of the SBID International Design Awards are now closed.
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Download the SBID International Design Awards 2021 Entry Pack and Guidelines. You will find all the information you need for submitting your entries. The Entry Pack and Guidelines are free to download.