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Hard Rock Hotel London

Design Practice:

Scott Brownrigg

Project Title:

Hard Rock Hotel London

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

The new Hard Rock Hotel London opened in April 2019 serving as London’s newest landmark and boasting Scott Brownrigg’s designs for two bars, as well as all public spaces. The brief was specific when it came to the spaces that had to be incorporated, including a stand-out bar. The design had to deliver the Hard Rock brand in an innovative way for the contemporary London market. And so, the GMT bar was born, dominating the centre of the open-plan ground floor. The lighting was carefully designed to complement the hundreds of brass fins that span the ceiling and once the sun sets this destination bar comes to life with a series of lighting displays. This bar encapsulates the twofold brief of innovative design and referentially displaying heritage – a brief that led the design from start to finish.

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