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Gemdale Fenghua International Sales Center NanJing

Design Practice:

Matrix Design

Project Title:

Gemdale Fenghua International Sales Center NanJing

Project Location:

Jiangsu, China

Design Practice Location:

Guangdong, China

All project descriptions are provided by SBID Awards entrants.

Gemdale Fenghua International Sales

In this project, elements of traditional culture imbue the contemporary space with historical elegance. Horticultural scenes depicted in streamlined, curved lines transform the space into a fairyland. The neat sequences of stone wall stitching and carefully planned lighting combines with a calm domed roof and warm lights to evokes a strong sense of luxury. Geometric shapes, such as the square caisson ceiling, are powerful and energetic. The floating, flowing structure is like a ladder directly extending to the dome, while decorations like book pages sway in the air. It feels like the pathway of a time traveller, taking the viewer into a timeless space. White is the dominant colour. There seem to be no boundaries when walking inside this space, which brings a brand new approach to aesthetics.

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