Fitness Flex

Adimari Studio was tasked to completely rebrand  Fitness Flex, a chain of gyms located in Bulgaria.

The fitness area is organized on 3 floors with an area of 1020m2, designed with the concept of Flex Goes Green and Gold. At the entrance, visitors are greeted by a black and white marble chevron floor, combined with veneered MDF furniture and black metal shelves. A tunnel with a vertical garden takes you to the Green floor with all the cardio and lighter training equipment. The space is completely underground and the main challenge was to direct the consumer’s attention away from this so Adimari Studio brought the outside in. Wallpapers with natural scenery, green moss walls and plenty of mirrors to maximize the light and space were introduced. The lower Gold level with weight lifting zones features a darker atmosphere with gold accents and a stunning black ceiling.