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East Street Lanes

Design Practice:

Concorde BGW Group

Project Title:

East Street Lanes

Project Location:

Leicestershire, United Kingdom

Design Practice Location:

South Yorkshire, United Kingdom

All project descriptions are provided by SBID Awards entrants.

East Street Lanes – previously a redundant retail space, now, Leicester’s premier boutique bowling alley, bar and arcade.

The development has eight brightly lit Brunswick lanes which can accommodate teams of six. The neon lights are a daring decoration which give the bowling lanes a bit of edge; setting the mood and sparking a party atmosphere in the evenings.

Ultra-cool cursive word signs ‘Eat, Play, Drink’ and ‘You Bowl Me Over’ light up the walkway to the bar. The bar has a killer set-up that goes beyond a well-stocked fridge of booze and features a touch of retro-inspired glam.

Overall, the facilities at East Street are top-notch. It offers something for a serious bowler or someone just looking for a fun night out. The huge venue has a stylish and elegant feel, in-keeping with the desire of the client to provide a “premium bar and boutique bowling experience.”

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