Dexter Moren Associates
Clayton Hotel, London
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Clayton Hotel City of London redefines the concept of a destination hotel. The 212-key, four-star hotel is located in the vibrant Aldgate area of London, on the edge of the City of London, near to the Whitechapel Art Gallery and bustling markets of Spitalfields, Petticoat Lane and Brick Lane.
The hotel’s bespoke interiors reflect the history and charm of the area through the mix of materials, ceramics and furniture. The choice of lighting, colour palette and artwork visually reference elements from the culture of the area, including the Freedom Press, the Bell-foundry, warehouse metal and fabric trades and the diverse market culture. The designers at Dexter Moren Associates describe the concept as a ‘new order’: combining the old order and traditions of the East End with the future outlook of the City.
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