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Cai Feng Lou – The Local Birds

Design Practice:

Hirsch Bedner Associates

Project Title:

Cai Feng Lou – The Local Birds

Project Location:

Hong Kong, Hong Kong S.A.R.

Design Practice Location:

Hong Kong, Hong Kong S.A.R.

All project descriptions are provided by SBID Awards entrants.

An F&B experience that captures the simplicity and informal character of Qidong’s rural lifestyle, where leisurely bird-walking is a common pastime within the local community.

Indigenous birds and scenes of village life feature throughout, echoing an old Chinese proverb that says “restless birds always come home” – a metaphor for migrant workers returning to where it is most familiar and genuine.

The experience Hirsch Bedner Associates wanted to offer was antithetic with the common notions of luxury and was focused on infusing in guests the welcoming and relaxed feeling of living in a rural context, where one can leave behind the troubles and restrictions of ordinary urban life.

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