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Retail Design Finalist

Design Practice:

Dalziel & Pow

Project Title:


Project Location:

Jiangsu, China

Design Practice Location:

London, United Kingdom

Having extended their product range to include older children, Chinese childrenswear brand Balabala needed a grown-up transformation in order to appeal to the style-conscious tweenager and millennial parent, whilst remaining relevant to kids of all ages and staying true to their playful spirit. A bold new identity and store concept was created to reflect the brand’s fashion-forward attitude and allow them to appeal to a wider audience with a more grown-up yet magical shopping experience.

Fun, fashion-forward moments around the store – such as a 360° rotating display of outfits and eye-catching screens playing footage of Balabala’s cutting-edge shows from global Fashion Week events – communicate the brand’s trendsetting credentials. Unexpected pairings, such as contrasting shapes, patterns and textures, bring an element of playfulness and magical moments for young shoppers and their parents to enjoy.

SBID Award Ceremony

Entries Open

The entries for the 2021 edition of the SBID International Design Awards are now open!

Enter Now