Skip to main content


Design Practice:

Dalziel & Pow

Project Title:


Project Location:

Jiangsu, China

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Having extended their product range to include older children, Chinese childrenswear brand Balabala needed a grown-up transformation in order to appeal to the style-conscious tweenager and millennial parent, whilst remaining relevant to kids of all ages and staying true to their playful spirit. A bold new identity and store concept was created to reflect the brand’s fashion-forward attitude and allow them to appeal to a wider audience with a more grown-up yet magical shopping experience.

Fun, fashion-forward moments around the store – such as a 360° rotating display of outfits and eye-catching screens playing footage of Balabala’s cutting-edge shows from global Fashion Week events – communicate the brand’s trendsetting credentials. Unexpected pairings, such as contrasting shapes, patterns and textures, bring an element of playfulness and magical moments for young shoppers and their parents to enjoy.

SBID Award Ceremony

Attend the Awards

Join the global celebration of interior design excellence!

Book Now