Retail Design Finalist
Dalziel & Pow
London, United Kingdom
Having extended their product range to include older children, Chinese childrenswear brand Balabala needed a grown-up transformation in order to appeal to the style-conscious tweenager and millennial parent, whilst remaining relevant to kids of all ages and staying true to their playful spirit. A bold new identity and store concept was created to reflect the brand’s fashion-forward attitude and allow them to appeal to a wider audience with a more grown-up yet magical shopping experience.
Fun, fashion-forward moments around the store – such as a 360° rotating display of outfits and eye-catching screens playing footage of Balabala’s cutting-edge shows from global Fashion Week events – communicate the brand’s trendsetting credentials. Unexpected pairings, such as contrasting shapes, patterns and textures, bring an element of playfulness and magical moments for young shoppers and their parents to enjoy.
The entries for the 2021 edition of the SBID International Design Awards are now open!
SBID will use the information you provide on this form to be in touch with you and to provide updates and marketing. Please let us know all the ways you would like to hear from us:
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.
We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.
Download the SBID International Design Awards 2021 Entry Pack and Guidelines. You will find all the information you need for submitting your entries. The Entry Pack and Guidelines are free to download.