Arya Indigo Verona
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Formerly known as Hotel Des Arts, the new Indigo Verona is the third IHG Indigo in Italy, managed by HNH group; operators of the Indigo Venice hotel.
The brand is betting on the lobby bar to shift the type of guest demographic and also to connect the hotel as a social gathering for locals. The building was a former residence of a noble Austrian family, which was converted into a hotel in the mid-twentieth century. The project is very eclectic, mixing a large private art collection with contemporary Italian design.
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