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Members Lounge For UK Premiership Rugby Club

Design Practice:

Penelope Allen Design

Project Title:

Members Lounge For UK Premiership Rugby Club

Project Location:

Leicestershire, United Kingdom

Design Practice Location:

Surrey, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Interior design consultancy Penelope Allen Design was asked to create a new and innovative hospitality lounge for a UK-based Premiership Rugby club.

The club was looking for a space that offered a ‘luxurious business environment with a relaxed lifestyle vibe’; specifically, a premier hospitality lounge that offered a space for members to connect with like-minded influencers in an opulent and relaxed environment. The lounge should be designed to cater for the match day experience, as well as evening corporate hospitality and offer a private meeting room.

The design brief also incorporated the design and implementation of new branding to assist in creating a new premium product for the club, one which would be totally unique in the area of premiership rugby hospitality and would set the club apart from its competitors.

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