Penelope Allen Design
Members Lounge For UK Premiership Rugby Club
Leicestershire, United Kingdom
Surrey, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Interior design consultancy Penelope Allen Design was asked to create a new and innovative hospitality lounge for a UK-based Premiership Rugby club.
The club was looking for a space that offered a ‘luxurious business environment with a relaxed lifestyle vibe’; specifically, a premier hospitality lounge that offered a space for members to connect with like-minded influencers in an opulent and relaxed environment. The lounge should be designed to cater for the match day experience, as well as evening corporate hospitality and offer a private meeting room.
The design brief also incorporated the design and implementation of new branding to assist in creating a new premium product for the club, one which would be totally unique in the area of premiership rugby hospitality and would set the club apart from its competitors.
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