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All Star Lanes, White City

Design Practice:

Fusion by Design

Project Title:

All Star Lanes, White City

Project Location:

London, United Kingdom

Design Practice Location:

Yorkshire, United Kingdom

All project descriptions are provided by SBID Awards entrants.

All Star Lanes are established as a boutique bowling company and Fusion By Design were asked to continue their working relationship and develop their largest project to date. The brief was to provide the interior design for their newest venue within the extension of the Westfield shopping centre, a 16,910 sq.ft boutique venue which features two Art Deco inspired cocktail lounges, 10 state-of-the-art bowling lanes, a private event room and a heated outdoor terrace. It was outlined from the start that the new venue would need to take a more upmarket direction than some of their other sites as this would better suit the west London location. The ASL brand has a mid-century American heritage that is the key to the company’s ethos and it was important to maintain this but with a more stylish approach.

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