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Design Practice:


Project Title:


Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Oktra worked closely with adidas to develop their new London headquarters in Clerkenwell’s iconic Herbal House. The new space equips the adidas teams with the environment they need to perform and the visual identity they need to thrive. The workspace uses an aesthetic embodiment of both the adidas brand and Herbal House’s design history to create a new visual identity unique to the London team. The original architecture of the landmark building is constantly visible, rooting the commercial powerhouse in the rich creative history of their new home. Designed to unite and inspire their creatives – this headquarters is a physical manifestation of what it means to be a London creative for one of the most recognisable brands in the world.

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