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101 on Cleveland


18. Show Flats & Developments - UK Finalist

Design Practice:

Angel O'Donnell

Project Title:

101 on Cleveland

Project Location:

London, United Kingdom

Design Practice Location:

London, United Kingdom

All project descriptions are provided by SBID Awards entrants.

Angel O’Donnell has created a playful yet sophisticated show apartment for 101 on Cleveland, a new prime development in Fitzrovia.

The brief was theirs to make. So they started with the building’s architecture. It’s influenced by New York loft living with fluted glass, textured wood, and Crittall-style windows that stretch from floor to ceiling. They’re features that feel more Fifth Avenue than Fitzrovia – yet these were the beautiful, industrial-style ingredients Angel O’Donnell used to feed their imaginations.

By keeping their base palette neutral, the team was able to add bold patterns, colourful art and strongly contoured furniture to maximum effect.

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