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Browns Brook Street

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Browns Brook Street

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All project descriptions are provided by SBID Awards entrants.

Browns has been a staple of British fashion for decades, housing some of the greatest designer labels since its inception in 1970. Nulty ensured that the lighting scheme illuminated each accessory, and every clothing collection, in stylish yet functional hues of light, to create the best shopping experience possible.

The setting for the new flagship store is 39 Brook Street; a Grade II* listed building nestled in the heart of London’s designer shopping district. As the user moves from room to room, behind every corner or hidden path, there is a new space to explore that boasts the latest in luxury fashion. There is a mix of spatial and more intimate areas inside the various retail floors, creating a unique atmosphere. Flexibility was key in the lighting design and a changeable approach was adopted depending on the size, colour palette or architecture of the room.

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