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Design Practice:

Argent Design

Project Title:


All project descriptions are provided by SBID Awards entrants.

Cumberland worked with Orange Square Company and client Argent Design, international interior architecture and design practice.

Cumberland delivered this visually stunning Creed fit out. Cumberland set out, manufactured and finished all of the high end joinery in house at their bespoke joinery workshop, from the initial 3D design concept.

The stunning brand concept features a consultation area with an upholstered banquette style corner seat, brushed brass base & glass top consultation table, feature display wall with illuminated shelving within the brushed brass cube framework and integrated digital nanocell screen for Creed brand campaigns.

The tester units are double sided encouraging many customers to discover different products simultaneously and feature a marble counter top with testers displayed on brushed brass plinths. Illuminated infinity style LED mirrors highlighting the brands logo gives depth to the unit.

Illuminated LED bases, light pads and all components individual displaying the luxurious products.

Throughout the unitary the brass framework high polished with chrome knuckle joints were all individually milled. The beautiful finishes makes this a difficult brand to walk past without sneaking a peak at what’s going on inside.

Every marble, wood, metalwork, glass, fabric, colour, texture, pattern, and grain had been carefully curated for the concept material palette.

Through detailed drawings, prototypes and testing, Cumberland were able to achieve a high level of detail in the joinery.

Cumberland with their clients and designers presented a team with individual roles, but a team with a common goal…and therefore greater than the sum of parts, which is very much reflected in the successful outcome of the project.  Now millions of people are now set to benefit from the opening of Flannels new attention grabbing vast dynamic beauty edit.

Flannels new beauty hall is unlike any other store in the world! Ultra-modern, unmatched, first-of-its-kind experience! We feel privileged to be part of this new chapter.

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