Following the exponential growth of the tourism sector in Saudi Arabia and enhancing the Kingdom’s position on the global tourism map. The Ministry of Tourism HQ design concept was influenced by the Kingdom’s regions, culture, heritage, and terrain.

The project vision was to increase the sense of excitement and enthusiasm among employees that promotes daily discovery and unique individual perspectives by celebrating the 13 regions of the kingdom. Blending the destinations’ beauty with the people’s values and rituals lends itself beautifully to underpinning the creative expression of the Ministry of Tourism.