Born & Bred Studio was appointed to design and specify the interiors of an apartment in the historic Whiteley Residence, Bayswater, including bespoke furniture, joinery, brassware, fireplace, soft furnishings, and accessories. The brief centred on creating a warm, welcoming home for a young family relocating to London, blending architectural heritage with a modern look and feel. Bespoke elements thoughtfully integrated throughout, including custom joinery, handcrafted upholstery, made-to-measure window treatments, and a striking bespoke fireplace partition created in collaboration with heritage specialists Locker & Riley. Layered textures, and personalised finishes reflect the family’s style, resulting in a character-rich interior with timeless, modern elegance.