17. Retail Design
Studio Four IV and Gilles Miller Studio
Harvey Nichols, The Avenues Kuwait
Kuwait City, The Avenues, Kuwait
London, United Kingdom
All project descriptions are provided by SBID Awards entrants.
Harvey Nichols Kuwait, operated by Alshaya Group, underwent a bold refurbishment that introduced curated zones to enhance the in-store experience, from immersive shop-in-shops to a dedicated fragrance bar. The project featured several sculptural metalworks and integrated lighting to enhance the brand's refined, fashion-forward identity.
A striking new façade makes a dramatic architectural statement at the store's entrance. Extensive bespoke manufacturing and installation occurred while the store remained operational, requiring strategic planning and logistics.
The project demonstrates how sculptural designs can move beyond decoration to become integral components of luxury retail branding—transforming architecture into a sensory experience.
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