The studio was commissioned by The Spectator magazine to design the WATCH DESIGN MUSEUM in Chongqing. Conceived as a "Temporal Funnel," this cultural landmark integrates architecture, landscape, and interior design into a narrative journey. The museum echoes Chongqing’s vertical urban morphology, utilizing raw industrial materials to emphasize sustainability and tectonic honesty. By prioritizing spatial flexibility and "process-driven" exhibitions, the museum fosters deep engagement between the design industry and the public. The result is an immersive environment that celebrates design exploration while maintaining strict cost-efficiency and circular design principles.