Set within a Grade II listed Art Deco interior at 77 Brewer Street, Clays Soho is the brand’s flagship competitive socialising venue. The scheme carefully balances heritage preservation with contemporary intervention, retaining original ceilings and dark timber elements while introducing a refined, immersive interior inspired by the materiality of clay and the natural landscape. The venue integrates digital clay shooting experiences with a high quality bar and event spaces, supported by bespoke joinery, furniture and lighting throughout. The result is a sophisticated and operationally efficient destination that redefines competitive socialising within a historically significant Soho setting.